Category Archives: Life

What BuzzFeed can learn from Time, USA Today, and MTV. A Great Longform Read.


This amazing analytical piece of writing in The Atlantic talks about the cultural phenomenon that is BuzzFeed and how it emulates the cultural benchmarks set by three previous iconoclastic media establishments : Time, USA Today, and MTV. Each of those were written off by more ‘serious’ rivals as an exercise in dumbing down but persistently weaved themselves into the cultural fabric as a foremost means of mass communication. Each also benefited from the rising tide of the dominant medium, which today is the internet (DUH!). The piece talks about what lessons BuzzFeed can learn from those spiritual predecessors and how it can try to remain relevant in an ever-changing media climate. The parallels drawn are surprisingly accurate:

P.S. Shani Hilton really is amazing!


When Your Local Sandstorm’s In International News

You know you experienced a climatic phenomenon when your hometown is getting international news coverage because of it.This Thursday, Dubai was covered in natural sepia tone as a sandstorm (technically, it wasn’t a storm, more of an atmosphere encompassing breeze but hey, ‘Sharknado’ was a waterspout) filled the entire city. Social media couldn’t get enough. I woke up that morning and pulled my curtains to a dystopian universe prototype that was at once serene and eerie:

While the sandy shade faded by evening, the weather remained a little harsh. And while that was the prediction for the entire weekend, today things seemed back to normal. Here’s the report from Mic with more pictures to explain:

There’s more pictorial support in this article from local source The National:—in-pictures#1

P.S. What you saw in Mission Impossible: Ghost Protocol was indeed exaggerated nonsense, those sandstorms are really not that common or severe. Even this recent occurrence is at best an anomaly.