What BuzzFeed can learn from Time, USA Today, and MTV. A Great Longform Read.

Buzzfeed-Logo-630x415

This amazing analytical piece of writing in The Atlantic talks about the cultural phenomenon that is BuzzFeed and how it emulates the cultural benchmarks set by three previous iconoclastic media establishments : Time, USA Today, and MTV. Each of those were written off by more ‘serious’ rivals as an exercise in dumbing down but persistently weaved themselves into the cultural fabric as a foremost means of mass communication. Each also benefited from the rising tide of the dominant medium, which today is the internet (DUH!). The piece talks about what lessons BuzzFeed can learn from those spiritual predecessors and how it can try to remain relevant in an ever-changing media climate. The parallels drawn are surprisingly accurate:

http://www.theatlantic.com/features/archive/2015/04/the-eternal-return-of-buzzfeed/390270/?utm_source=SFTwitter

P.S. Shani Hilton really is amazing!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s