The United Kingdom doesn’t do Thanksgiving, hence November is when Christmas campaigning begins. So in between listening to holiday season singles and anticipating a new X Factor champ, the Brits are entertained by another annual tradition: The John Lewis Christmas Commercial.
John Lewis is a department store franchise whose namesake founder opened a humble drapery shop in 1864 and unknowingly gave birth to a retail mammoth. It is however a mammoth with heart, lots of it. It thrives on the unique philosophy that their items are ‘never knowingly undersold’ and if you buy the same thing elsewhere at a cheaper price, they WILL refund the cash difference!
Among the slew of Holiday Season promotional campaigns every year, John Lewis creates a tv spot that tugs at your heartstrings. The winning formula is a relationship story told well for its timeframe , and is innovative. The music used is always an older song covered by a contemporary British artist that will most likely break out and become a standalone chart hit.
This year, they’ve outdone themselves:
We love kids, we love penguins, we definitely love kids and penguins together. We love presents, friends, and John Lennon’s songwriting. Everything we love wrapped neatly in a Christmas bow. This one is emotional in its own beautiful way. Gonna go wipe tears now. Remember the hashtag #MontyThePenguin, how awesome is the name Monty for a penguin!